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What is a website? A complete guide to understand it and use it to your advantage
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website what is a website web page web development professional web design digital marketing SEO business digital business ganex

What is a website? A complete guide to understand it and use it to your advantage

Discover what a website is, what it is used for, types, examples, SEO benefits, and how to create one step by step for your business. A complete, Google-optimized guide.

In this guide, I’ll explain what a website is, what it’s used for, the different types that exist, and how it can help you grow your business online in a strategic way.

What is a website?

Imagine a web page like a page from a traditional newspaper. We’re not talking about the entire newspaper, but a single page: an individual space that contains organized information.

That page has elements very similar to a printed newspaper:

  • Headings
  • Main and secondary titles
  • Paragraphs
  • Images
  • Lists
  • Links

The difference is that a web page lives on the Internet and can be accessed from anywhere in the world using a browser like Chrome, Firefox, or Safari.

Each web page is a unique digital document, designed to inform, persuade, or trigger a specific action (contact, purchase, sign up, etc.).

How does a browser understand a web page?

Browsers know what each element is thanks to HyperText Markup Language, better known as HTML.

HTML uses tags to indicate what type of content each part of the text represents.

Basic HTML example

<h1>I am a main heading</h1>
<h2>I am a secondary heading</h2>
<p>I am a paragraph of text</p>

These tags tell the browser and Google what is important and what is not within a web page.

It is also possible to write text without tags:

I am text without a tag

What is the problem with not using tags?

The biggest issue is SEO.

SEO (Search Engine Optimization) helps search engines like Google understand and rank your content. Without a clear HTML structure:

  • Google doesn’t understand your content
  • Your page won’t rank properly
  • You lose visibility and potential customers

💡 Important tip: A well-structured HTML page has a much higher chance of appearing in the top search results.

Can you create a website easily?

Did you know you can create a web page with a simple text file?

You just need to:

  1. Create a .txt file (for example, using Notepad)
  2. Write any text (e.g. Hello world)
  3. Save it as any_name.html

🎉 Congratulations! You’ve just created your first web page.

Of course, a professional website requires much more: design, SEO, speed optimization, user experience, and digital strategy.

What does a website contain?

A modern website may include:

  1. SEO-optimized text
  2. Images
  3. Videos
  4. Internal and external links
  5. Contact forms
  6. Interactive buttons (CTA)
  7. Integrations with WhatsApp or social media

All of this has one main goal: turn visitors into customers.

Web page vs website: the key difference

Many people confuse these two concepts:

TermDefinition
Web pageA single HTML document on the Internet
WebsiteA collection of interconnected web pages

For example:

  • The home page
  • The blog page
  • The contact page

These are individual web pages, but together they form a complete website.

What is a website used for?

A well-designed website can help you:

  • Increase visibility for a business or personal brand
  • Boost sales
  • Generate leads
  • Educate your audience
  • Position yourself as an industry expert
  • Automate business processes

At Ganex, we don’t create websites just to look good — we build them to deliver real results.

Most common types of websites

1. Corporate website

Ideal for businesses that want a professional online presence.

Usually includes:

  • Home
  • Services
  • About us
  • Contact

2. Online store or eCommerce

Designed to sell products or services directly.

Key features:

  • Product catalog
  • Shopping cart
  • Online payments
  • Order management

3. Blog

A key tool for SEO and content marketing.

A well-managed blog:

  • Attracts organic traffic
  • Builds trust
  • Educates potential clients

Visit our blog: https://www.ganexbo.com/es/blog

4. Landing page

A page focused on a single action:

  • Buy
  • Sign up
  • Contact

Widely used in advertising campaigns.

5. Portfolio or personal website

Perfect for freelancers, developers, and creatives.

What is a website made of?

Technically, a website is built using:

  • HTML: structure
  • CSS: visual design
  • JavaScript: interactivity
  • (Optional) CMS like WordPress: content management

At Ganex, we build fast, secure, and SEO-optimized websites from day one.

Why SEO is essential for a website

A website without SEO is like a business without a sign.

SEO allows you to:

  • Appear on Google
  • Attract customers without paying for ads
  • Generate long-term sales

Benefits of having a professional website

  1. Credibility and trust
  2. 24/7 availability
  3. More potential customers
  4. Scalability
  5. Performance measurement

Common mistakes when creating a website

  1. Not thinking about the user
  2. Not optimizing for mobile
  3. Slow loading times
  4. Ignoring SEO
  5. No clear calls to action

Conclusion

A professional website is a strategic tool for any business that wants to grow online.

If you’re thinking about creating or improving your website, at Ganex we can help you turn visitors into real customers.

👉 Contact us today and receive a free consultation.

About the author: Ganex Team Experts in web development, SEO, and results-driven digital marketing.

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